Greenpeace Uk shuts down Unilever HQ in London
Greenpeace UK activists shut down Unilever’s HQ in Central London following the firm’s ongoing failure to tackle their overwhelming plastic pollution and its recent sustainability rollback on the 5th of September 2024, London, United Kingdom. Unilever owns Dove and Dove is responsible for massive amounts of plastic waste, selling beauty products in single use non-recyclable sachets. Plastic use and waste is a huge global problem and Unilever/Dove are not doing their bit to end plastic waste so Greenpeace has subverted their logo Real Beauty to Real Harm. Activists are blockading the entrances to Unilever House, locking themselves onto barricades made of giant Dove products and a subverted ‘Dead Dove’ version of their logo. Climbers secured a huge 13 x 8 metre canvas to the front of the building. The artwork displays a powerful advertising subversion featuring a young girl peeling back Dove’s iconic ‘Real Beauty’ branding to reveal real examples of the toxic plastic waste churned out by the brand. All climbers and locked-on activists were arrested, some of whom had to be cut free by a specialist team.
